Nancy
Portfolio created 3/17/2019
Profession of PR-manager
I do PR for https://binixo.co.za
A PR manager is a specialist who establishes communication between a company or a person and an audience, and purposefully works on the formation of public opinion. To a certain extent, this "face" of a company, an employee who creates information drives, prepares news about the organization's activities and communicates information to the target audience with the help of the media and other communication channels, thinks about strategies for promoting a brand or personality. Often this is a person who affects the style of the company.
Concerning how to become a PR manager, it should be remembered that, with all the importance of professional skills, flexural skills come to the fore here: diplomacy and the ability to communicate successfully with people, an active life position and knowledge in the field of psychology, sociology , stress and much more.
In order to become a successful PR-manager, they must effectively perform their duties; first of all, it is necessary to navigate well in the sphere where the enterprise or organization operates, to understand the main goals of the organization, to clearly formulate the idea of the brand. A wide range of acquaintances, "exits" in the media will be very helpful in the work. In addition, it is useful to know:
basics of economics, marketing, jurisprudence;
basic PR tools;
methods for determining the target audience;
structure, functions, format of mass media;
effective ways to report information about a company, a brand, a person.
Copyright
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